7 - Alternative Rap

  • Alternative Rap is a term used for any hip hop artist that doesn’t want to play by the rules.
  • They often blur styles, sample several different type of music, or even sing instead of rap.
  • Though Alternative Rap started on the East Coast.  Many West Coast artists also experimented with the style.
  • Alternative Rap became very popular in the late 2010’s, with West Coast artists like Tyler the Creator and Kendrick Lamar creating new sounds that once again brought West Coast Rap to the mainstream.
  • The Artist:  Kendrick Lamar started rapping in 2003, though he didn’t reach the mainstream until 2013.  He is considered the best West Coast Rapper of the current generation.
  • Other songs to check out:  Tyler the Creator – See You Again;  Jurassic 5 – Freedom; The Pharcyde – Passin’ Me By